About RELINE

Why we built it

Renting is the easiest way to wear something special to a wedding, a party or on a trip. But the pieces are spread across many platforms, each with its own sizes, terms and prices. Finding one dress meant checking five sites, then working out whose four days cost less. RELINE does that part for you.

How it works

• One search across every platform we connect, live. Today that is Isle of Monday, By Rotation, By Rotation US, Pickle, Hire Street, Loan the Look, Rent with Rêve and HURR, across the UK and the US.
• Prices compared like for like. Platforms quote per day, for four days or for a month, so RELINE shows what the same rental costs on each.
• Only what can reach you. Results come from platforms that deliver where you want to wear it, at home or away.
• You rent on the platform itself. RELINE doesn’t hold stock or take payment: the platform handles your booking, delivery and return.

Independent

Platforms can’t pay to appear higher in RELINE’s results. Some pay us a commission when you book through us, and you pay the same price either way. How we make money.

Rental guides

Where to rent for a wedding, a black tie evening or a holiday, and which designers you can rent, with live counts and prices updated every night: RELINE rental guides.

Who we are

RELINE was founded in London in 2026 by Kristina Pittam and Lucas Pittam. Kristina writes Take Note, a newsletter about building RELINE and what’s happening in fashion.

Lucas builds the product.

Opening

RELINE opens to everyone in November 2026. Join the waitlist to be first in.

Company

RELINE is a trading name of HEAVENHAUS LIMITED, registered in England and Wales, company number 17103331. Registered office: 71-75 Shelton Street, London WC2H 9JQ.

Say hello, or tell us about your rental platform: hello@shopreline.com.