I stopped fundraising and here’s why

Week 25: 8 days until we go live

I hate to say it…

But I had to stop fundraising. Well, at least for a moment.

With November 18 as our launch date, I need to point all effort towards getting us in a good place ahead of it, awareness and content and partner wise.

NOVEMBER 18. MARK YOUR CALENDARS.

So yes, that means for a couple of weeks I simply had to pause on the fundraising, and redirect the energy elsewhere, because it isn’t a contributing factor for a successful launch. I wish I could do it all…but I simply can’t (well, just not all at the same time ).

I spent this entire weekend, well minus a trip to the farmer’s market on Sunday morning which I stacked with a coffee date with a friend, filming and editing content (plus a couple of other administrative tasks). And I still didn’t get everything done! Seriously, where does the time go??

And because there is just one person doing all of this, it’s A LOT. Not one person with a team quietly handling things underneath, one person, me. So every yes is a no to something else, but I’m quietly reminding myself that the sacrifice is what will make it worth it. And even though I had some pretty solid investor introductions come through this week, I ofc took those, but have paused all my active outreach.

So where is my time going instead?

Well, partner onboarding, firstly. That one is non-negotiable (the partners who supply the inventory ARE the product here, so going live without enough of them would be a bit like opening a shop with three things on the rail). I’m really hoping to lock in two more before the 18th. **MANIFESTING**

And then, as I mentioned earlier, content.

Last week I said that tripling down on personal brand ahead of launch is ESSENTIAL, and that I could write a whole separate post on it. I still will. But ya, this is what it actually looks like day to day, and it is a HELL of a lot of editing.

First video went up yesterday. What do you think?

let's do the maths on rental

And btw, “maths” is grammatically correct. It’s how they say it here in the UK, and it’s how the script Claude wrote out for me was written, in the Queen’s British English.

From now on my content is divided into 3 key pillars, with posts going live five days a week, all of it building towards launch.

And yes, I’m editing every single one myself…which is not my favourite thing to do (it honestly takes so long and I don’t think I’m the best at it). But right now it’s genuinely faster than briefing someone else and waiting on a turnaround. That’ll change eventually…just not in the next 8 days.

So here we have it. All efforts are pointing towards our launch date for RELINE.

Last week I told you to set a launch date and put it somewhere other people can see it. Well consider this me doing exactly that.

It’s written down now, you’ve read it, so I’m accountable. I can’t quietly push it a week because something isn’t perfect. Which it won’t be, BUT I already know that.

The nerves haven’t gone anywhere btw, but I’m excited, and things are nicely figuring themselves out the closer we get to it.

8 days. LET’S GO » www.shopreline.com

xx KP

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